// Service 03
Answer Engine Optimization
When your buyers ask a question, your brand should be the answer — in featured snippets, People Also Ask, voice search, and every AI-powered answer box in between.
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When your buyers ask a question, your brand should be the answer — in featured snippets, People Also Ask, voice search, and every AI-powered answer box in between.
Send a Signal → Search behavior has fundamentally shifted from keywords to questions. Your buyers aren't typing "B2B marketing software" anymore — they're asking "What's the best way to automate our lead nurturing?" and expecting immediate, authoritative answers.
Answer Engine Optimization positions your content as the definitive response to the questions your buyers are asking across every answer surface: Google's featured snippets, People Also Ask boxes, voice assistants, and AI-generated answer panels.
We identify every question your ICP asks throughout their buying journey — from awareness-stage "what is" queries to decision-stage "how to choose" comparisons.
Structured content designed to capture Position Zero. Definitions, lists, tables, and step-by-step formats optimized for Google's featured snippet algorithms.
Comprehensive FAQ architectures and People Also Ask targeting that builds topical authority and creates multiple entry points into your content ecosystem.
FAQ schema, HowTo schema, Q&A schema — the technical markup that tells search engines and AI models exactly what questions your content answers.
Natural language content patterns optimized for voice queries through Siri, Alexa, and Google Assistant — where only one result gets read aloud.
Custom dashboards tracking your featured snippet ownership, PAA appearances, and answer box placements across your target question set.
AEO focuses on structured answer surfaces within traditional search — featured snippets, PAA, voice. GEO targets AI-native platforms like ChatGPT and Perplexity. Together, they ensure your brand owns the answer everywhere your buyer looks. Most of our clients run both as part of a unified strategy.
Let's talk about what a focused SEO and GEO strategy can do for your pipeline. Minimum engagement $2,000/mo.
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