// Service 07
Analytics & Attribution
If you can't trace a dollar of revenue back to a specific piece of content, you don't have an SEO program — you have a content hobby. We build the measurement layer that proves it.
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If you can't trace a dollar of revenue back to a specific piece of content, you don't have an SEO program — you have a content hobby. We build the measurement layer that proves it.
Send a Signal → The gap between "organic traffic is up 40%" and "organic generated $1.2M in pipeline this quarter" is where most SEO programs lose credibility. Traffic dashboards don't impress CFOs. Revenue attribution does.
We build analytics and attribution systems that connect every organic touchpoint to downstream pipeline and revenue — from first-touch keyword through MQL, SQL, opportunity, and closed deal. No black boxes, no hand-waving, no "it's hard to measure."
GA4 configuration, event tracking, goal setup, cross-domain tracking, consent management, and server-side tagging — built correctly from the ground up.
Connect your analytics to HubSpot, Salesforce, or your CRM of choice. We build the data pipelines that pass organic source data through to the deal level.
First-touch, last-touch, and multi-touch attribution models that show the real impact of organic across your entire sales cycle — not just the last click.
Looker Studio dashboards tailored to your KPIs — executive summaries for leadership, tactical dashboards for marketing, and content performance views for your team.
Per-page and per-asset revenue attribution. Know exactly which blog posts, guides, and solution pages generate the most pipeline value.
Clear, narrative-driven monthly reports that connect activity to outcomes. Not spreadsheet dumps — reports your CMO will actually read and share upward.
When you can demonstrate that organic search generated $X in qualified pipeline last quarter, every future budget conversation gets easier. Attribution is the unlock that turns SEO from a cost center into a revenue driver — and that's the signal your leadership needs to hear.
Let's talk about what a focused SEO and GEO strategy can do for your pipeline. Minimum engagement $2,000/mo.
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